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01 / Franklin Lakes, NJ · technical SEO & local search

For service businesses with more than one door.

Fixed-fee technical SEO audits, Google Business Profile work and a ninety-day local search roadmap — read page by page at our desk in Franklin Lakes, NJ, and written out for the owner and the developer alike.

  • One invoice per engagement
  • Mon–Thu 9am–5:30pm · Fri to 3pm
  • 563 Colonial Road, Franklin Lakes, NJ

02 / The work

Three engagements, written out longhand.

Crawlers find the faults. A person reads the pages the crawler flagged and decides which ones are costing you calls. Each engagement ends in a document you can hand to whoever builds your site.

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A / Technical SEO audit

The Field Notes audit

A full crawl of your site, then a human read of every location-page template — the pages that fail quietly. Indexation, canonicals, duplicate location copy, internal links, schema, speed, sitemaps. Findings are numbered, severity-ordered and written as tickets.

  • Sites up to 5,000 URLs
  • Written ledger plus a one-page owner summary
  • Ten working days from access to delivery

$2,340 flat fee · one invoice

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B / Google Business Profile

The Storefront pass

Each location's profile gets the attention you'd give a front window: primary and secondary categories, service lists, attributes, hours, Q&A, a photo checklist. Duplicate listings are merged and name, address and phone are matched across the directories that count.

  • Five locations minimum
  • Every edit entered in a change log you keep
  • Manager invite only — you stay the owner

$185 per location · fixed fee

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C / Local search roadmap

The Ninety-Day roadmap

Three blocks of thirty days, location by location: what to fix first, who should fix it, how many hours it takes. We sit down for two working sessions with your team and leave you a plan your own people can run without us.

  • Priorities ranked per location
  • Hour estimates for developer and marketer
  • Two working sessions, one at day 30 and one at day 60

$1,960 alone, after one of our audits · or folded into the full package

03 / Before you sign

Five questions, asked in the order owners ask them.

  1. Day 1

    What do you need from me first?

    Read-only access to Google Search Console, a manager invite on each Business Profile, and a list of every location. Nothing that lets us change your site.

  2. Day 10

    How soon do I see findings?

    Ten working days after access. The ledger arrives as a PDF and a spreadsheet, worst problems first.

  3. Day 12

    Will you touch my website?

    No. Fixes arrive as tickets with the URL, the problem and the remedy, so your developer works in your own system.

  4. Day 21

    What happens to my Google profiles?

    We edit them through your manager invite and log every change. Remove our access whenever you like — the profiles stay yours.

  5. Day 90

    And once the audit is done?

    You hold a roadmap in three thirty-day blocks. Run it yourselves, or ask us back for a second engagement, priced the same way.

  • Fixed fee, one invoice per engagement
  • Every location page read by a person
  • Findings numbered, worst first
  • Read-only access is all we ask for first
  • We never edit your website
  • Profile edits logged line by line
  • Franklin Lakes, NJ · Mon–Thu 9am–5:30pm

04 / The name

A seer who read the road without eyes.

He could not see the road. He still told travellers where it went.

Tiresias was the blind prophet of Thebes. We borrowed the name because a search engine reads your site the same way — without eyes, one link at a time, trusting only what is written down.

Read before run

Every audit starts with a crawl and then slows down. A person opens the templated location pages, the thin service pages and the orphaned ones, and reads them as a customer in the next town over would.

The ledger, not the dashboard

Findings are entered in a numbered ledger in plain language — what we saw, why it matters to calls and bookings, what to change, how long it should take. No traffic-light scorecards to decode.

05 / The one number we keep

Ninety days, three blocks of thirty.

Every roadmap is cut to ninety days: long enough for a corrected profile or a repaired location page to be re-read, short enough that nobody forgets the plan in a drawer.

06 / House rules

How we keep the work honest

A crawl tells you what is broken. A person tells you what to fix first.
— The desk rule, 563 Colonial Road
  1. 01

    One location at a time

    Each branch gets its own page of findings, never a sitewide average.

  2. 02

    Schema checked against the page

    Markup must match what a visitor can actually see — hours, address, services.

  3. 03

    Two readers, one document

    A plain summary for the owner, a ticket list for the developer.

  4. 04

    Profile edits left in a trail

    Before, after and the date, for every field we touch.

  5. 05

    Fixed fee, stated up front

    The price on the page is the price on the invoice.

  6. 06

    Handed over, not held

    Every spreadsheet, export and log is yours to keep.

07 / Fixed fees

Fixed fees, posted in the open.

Pick the engagement, receive one invoice. Prices assume up to the location counts shown; larger groups get a written quote within a business day.

The Read

Audit only

$2,340Fixed fee · one invoice

  • Full crawl of up to 5,000 URLs
  • Hand-read of every location template
  • Severity-ordered ledger and tickets
  • Owner summary, one page
Order The Read
Most picked

Audit + the doors

$3,980Fixed fee · saves $210

  • Everything in The Read
  • Storefront pass on up to 10 locations
  • Duplicate listings merged
  • Profile change log delivered
Order Audit + the doors
The long read

The full ninety

$5,860Fixed fee · up to 12 locations

  • The Read and the Storefront pass
  • Ninety-Day roadmap, per location
  • Working sessions at day 30 and day 60
  • Hour estimates for your team
Order The full ninety

Billed by invoice, per engagement. Franklin Lakes, NJ · Mon–Thu 9am–5:30pm · Fri to 3pm.

08 / Start here

Hand us the list of locations.

Call, write, or fill in the slip below. A person answers within one working day.

What to bring to the first call

  1. Read-only access to Google Search Console
  2. A manager invite on each Google Business Profile
  3. Every location: address, phone, hours, main service
  4. Last year's analytics export, if you have one
  5. The one page you most wish ranked

Send a slip

At the desk

Mon–Thu
9am–5:30pm
Fri
to 3pm

Calls after hours reach voicemail and are returned the next working morning.

563 Colonial Road
Franklin Lakes, NJ 07417
Walk the last block to Colonial Road →
Call the desk Request audit